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Branding that actually feels like you.
A good brand is more than a nice logo. It’s the colours people recognise, the typeface that feels unmistakably yours, the way your social posts look, how your website comes together and all those little details that make someone see something and think, “Yep, that’s them.”
At SUMWEN Studio, I create brands with personality, from completely new identities to thoughtful refreshes of businesses that have outgrown the logo they started with.
No conveyor belt. No logo-generator specials. Just considered design built around you.
Logo design
Your logo is often the most recognisable part of your business, so it deserves a bit more thought than picking a font, typing your name and calling it a day.
I’ll explore ideas around your business, audience, personality and where the logo will actually be used. Because a logo that looks great at the top of a website but falls apart as a tiny Instagram profile picture isn’t particularly useful.
The goal is something distinctive, versatile and simple enough to work everywhere, from a business card to a shopfront, website, social profile, T-shirt or embroidered cap.
More than one logo
Modern brands rarely survive with a single logo file. Depending on the project, I can create a flexible logo system including:
- Primary logo
- Secondary logo
- Simplified brand mark
- Social media icon
- Favicon
- Light and dark versions
- Horizontal and stacked layouts
- Print-ready versions
- Transparent files
- Brand colour variations
Building the wider identity
If you need more than a logo, we can build the rest of your visual identity around it. That can include your colour palette, typography, supporting graphics, icons, image direction, patterns and overall design style.
Everything should feel like it belongs to the same brand. Not identical. Just connected.
Brand guidelines
Once we’ve created something you love, I can also put together clear brand guidelines showing how everything should be used. Think of it as the instruction manual for your brand.
Colours, fonts, logo variations, spacing and visual direction can all be documented so that whether it’s you, me or another designer creating something six months from now, the brand still looks like your brand.
Already have a logo?
You don’t necessarily need to throw everything away. Sometimes the foundations of a brand are absolutely fine, they’ve just become a little tired, inconsistent or haven’t quite kept up with the business behind them.
I can refine an existing identity, improve proportions, modernise typography, tidy up colours and build a stronger system around what you already have. A refresh rather than a restart.
Designed for the real world
I’m a big believer that branding should work beyond a perfectly arranged mock-up. We’ll think about where yours is actually going.
Websites. Social media. Clothing. Packaging. Signage. Vehicles. Stickers. Print. Maybe something completely unexpected. Your identity should still feel strong whether it’s filling a screen or stitched onto the corner of a T-shirt.
An independent approach
You’ll work directly with me throughout the process. We can throw ideas around, explore different directions and work out what feels right without disappearing into endless presentations full of marketing terminology.
I’ll bring the design thinking. You bring the knowledge of your business. Somewhere in the middle, we create something that’s properly yours.
Starting something new?
Whether you’ve got a business name and absolutely nothing else, an existing brand that needs some love, or a very specific idea scribbled somewhere in your notes app, send it over.
We can start there.
