The Swell Club
A social template kit and campaign for a cold-water swimming club, built so volunteers can post without breaking the look.
- Category
- Social
- Year
- 2024
- Services
- Social media design, Branded templates, Content planning, Campaign graphics
Overview
A swimming group of around three hundred members, run by volunteers, posting several times a week across two platforms.
Challenge
Six people posted with six different styles. Anything too rigid would simply be ignored in favour of a quick phone photo.
Approach
A small set of templates that take thirty seconds to fill in, plus a simple planning rhythm, one fixture post, one photo, one piece of advice each week.
Design
Deep sea greys, a warm sand accent for anything urgent, and a type treatment that stays legible over a badly lit photo of a February sea.
Outcome
The feed reads as one voice, posting is faster than it was before, and new members mention the account as how they found the club.
