Driftline Supply
A small, fast ecommerce build for a coastal homeware maker, twelve products, no clutter, Stripe at the checkout.
- Category
- Web
- Year
- 2024
- Services
- Ecommerce, Web development, Product photography direction, Performance
Overview
A two-person workshop making homeware from reclaimed timber, selling through markets and a marketplace that took a large cut.
Challenge
Move to a direct shop without adding hours of admin, and keep the site quick on the patchy connections their customers actually browse on.
Approach
A deliberately small catalogue structure with variants and stock handled simply, Stripe Checkout for payment, and order emails that read like a person wrote them.
Design
Product photography on a warm neutral ground, plenty of white space, and a type hierarchy that makes price and delivery unmistakably clear.
Outcome
Margins improved immediately, and the owners can add a product in a few minutes between workshop jobs.
